Boori Editorial Team

How We Create and Review Our Content

Boori's educational content — buying guides, product care advice, furniture materials guides and nursery planning resources — is developed by our in-house content team and reviewed by relevant subject-matter experts within Boori before publication.

Our Content Process

Content published on Boori Australia is developed using a combination of:

• Boori's internal product knowledge and specifications
• Collaboration with our product development, merchandising and customer service teams
• Manufacturing and materials information from our supply chain
• Practical customer insights gathered through years of retail experience
• Review by relevant Boori team members with direct expertise in the subject matter

Editorial Standards

We aim to publish content that is:

• Accurate — informed by real product specifications and industry knowledge, not generic or templated advice
• Practical — written to help families make genuinely informed furniture decisions
• Current — reviewed periodically and updated as products, materials or specifications change
• Balanced — focused on helping customers choose the right furniture for their needs, not just promoting a sale

Subject-Matter Review

Where content covers specialist topics — such as furniture materials, product safety considerations or buying guidance — it is reviewed by a relevant Boori team member with direct industry experience in that area.

For example, content covering nursery furniture, children's furniture, furniture materials and buying guides is reviewed by Lloyd Craske, General Manager of Sales, who brings more than 30 years of experience across the Australian furniture industry.

Learn more about Lloyd Craske →

Accuracy and Updates

If you notice information that appears outdated or incorrect, please contact us at info@boori.com.au so we can review and update it.

Last Reviewed: July 2026